The FRAME Deck: Master Difficult Conversations with Clarity and Confidence
Difficult conversations are inevitable in leadership – but they don’t have to be daunting.
The FRAME Deck provides a structured, practical, and adaptable approach to handling challenging discussions with confidence, clarity, and empathy. Whether you need to address performance issues, manage conflict, or navigate sensitive topics, this deck equips you with the right strategies, guiding questions, and exactly what to say, to keep conversations productive and solution-focused.
The FRAME Deck was born out of the frustration of needing to prepare for delicate conversations. In anticipating the different ways the conversation could go, it was difficult and frustrating to make notes that were linear – just like a book. What was needed was a non-linear way to connect ideas and to know exactly what to say…. hence the birth of the FRAME Deck cards!
Words matter.
How we use them shapes our ability to resolve, rebuild, and lead.
Why the FRAME Deck Works
Clarity & Confidence – Provides just enough guidance to frame discussions effectively – knowing exactly how to phrase the issues.
Flexible & Adaptable – select only the relevant cards for the issues you anticipate – playing with the cards will help connect the strategies.
A Toolkit for Resolution – Move beyond tension and toward understanding, trust, and practical solutions.
Turn Challenges into Constructive Dialogue
Great leadership isn’t just about making decisions – it’s about communicating them effectively. The FRAME Deck helps you prepare, navigate, and resolve tough conversations in a way that builds relationships rather than breaking them.
This is communication you can see, structure, and apply – so every conversation moves you and your team forward.
The FRAME Deck includes:
- 50 FRAME phrases so you know exactly what to say to lead a strategic approach to difficult conversations
- 50 FRAME insights to better understand your own emotional preparedness and ways to manage the situation
- 30 linguistic traps to watch out for – don’t get sucked into someone else’s agenda
- 20 Inquiry cards to help reframe and reflect on different perspectives.
How different would your leadership be if every tough conversation built trust instead of breaking it?
