Description
Not a Script. A Structure.
The Frame Deck is a practical toolkit for preparing and guiding high-stakes or emotionally charged conversations. Built around the F.R.A.M.E. model:
- Focus on the goal,
- Reflect and regulate,
- Assess perspectives,
- Map solutions,
- Exit with commitments
This framework provides leaders with clarity and calm when it matters most.
The deck contains complementary sets of cards:
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Phrase Cards: language scaffolds and tactics to guide dialogue with confidence
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Insight Cards: shaping understanding of difficult situations for more productive conversations
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Inquire Cards: generative questions to help reframe problems and situations
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Trap Cards: common language pitfalls and phrases to watch out for
Each set helps leaders balance empathy with accountability, clarity with professionalism. Used in coaching, leadership development, role-play, or self-preparation, the Frame Deck equips leaders to enter conversations not with a rigid script, but with a structure that holds under pressure.
Format: Physical card deck
Ideal for: School leaders, middle managers, aspiring leaders, coaching and professional development
